NATIONAL BANK FOR AGRICULTURE AND RURAL DEVELOPMENT
IN ASSOCIATION WITH
SCHOOL OF MANAGEMENT STUDIES
COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY
*You should submit the feedback form after each days session in order to receive the digital certificate.
Link will be provided during the webinar.
Session Details
| Date | Time | Session | Session Plan | Resource Person |
| 28th December 2020 | 10 AM 11.00 AM | INAUGURAL SESSION | ||
| 10.00 AM-10.30 AM | ICE BREAKING | |||
| 10.30 AM | WELCOME | Dr. Sangeetha K Prathap, Assistant Professor, School of Management Studies, CUSAT | ||
| ABOUT THE TRAINING | SHRI. ASHOK KUMAR NAYAR, DDM, ERNAKULAM, NABARD | |||
| PRESIDENTIAL ADDRESS | Prof. (Dr.) D Mavooth, Director in Charge, SMS, CUSAT | |||
| INAUGURAL ADDRESS | Prof. (Dr.)K. N Madhusoodhanan, Honourable Vice Chancellor, CUSAT | |||
| VOTE OF THANKS | Dr. Sam Thomas, Professor, School of Management Studies, CUSAT | |||
| 11 AM TO 12.30 PM | Session 1 | Introduction/Highlights of GOI scheme for promotion of 10000 FPOs | Dr. Sangeetha K Prathap, Assistant Professor, School of Management Studies, CUSAT | |
| 2 PM TO 4 PM | Session 2 | Selection of ideas and prototyping to test marketing/branding/packing | Dr. Sangeetha K Prathap, Assistant Professor, School of Management Studies, CUSAT | |
| 29th December 2020 | 10 AM TO 12 PM | Session 1 | Agribusiness Opportunities: with special emphasis on Value Added Products | Dr. Sudheer K.P, ICAR National Fellow, Professor & Principal Investigator (Agribusiness Incubator), Department of Agricultural Engineering, College of Horticulture, Kerala Agricultural University, Thrissur |
| 2 PM TO 4 PM | Session 2 | Customer orientation and markets | Dr. Zakkaria K A, Professor, School of Management Studies, CUSAT | |
| 30th December 2020 | 10 AM TO 12 PM | Session 1 | Digital Marketing and Local based E commerce solutions | Dr. Manoj Edward, Professor, School of Management Studies, CUSAT |
| 2 PM TO 4 PM | Session 2 | Business Plan and elements | Dr. Sam Thomas, Professor, School of Management Studies, CUSAT | |
| 31st December 2020 | 10 AM TO 12 PM | Session 1 | Financial analysis/risk mitigation | Dr. Santoshkumar S, Professor, School of Management Studies, CUSAT |
| 2 PM TO 4 PM | Session 2 | Business Plan preparation-Practical session/assessment of credit requirement | Dr. Sangeetha K Prathap, Assistant Professor, School of Management Studies, CUSAT | |
| 1st January 2021 | 10 AM TO 12 PM | Session 1 | Digital Marketing | Pradeep Aravind
Consultant, Digital Marketing |
| 2 PM TO 4 PM | Session 2 | Business Plan preparation- Experience sharing by successful FPOs | FPO suggested by NABARD | |
| 4 PM TO 4.30 PM | VALEDICTORY SESSION |
ABOUT WEBINAR
One of the pinching problems, hindering growth of agribusiness enterprises, is the lack of knowledge of business practices, particularly regarding the market. One reason for this is the absence of a scientific approach to train the farming community. Though business can be run by common sense, profitability and sustainability will take a back bench, if it is not managed based on scientific principles.
There are several programmes organized under the banner of entrepreneurship training programmes, the outcomes are usually unrealistic, which seem to be unadoptable by FPOs. Our training package from CUSAT would be focused on training the FPOs right from identifying the customer problems, ideation, selection of ideas, and prototyping of product, market testing and commercial launching. Inputs other than the domain expertise (marketing will be provided from expert pool of faculty available at our side and from external pool. This programme would ensure enriching the participants with the needed content to be a self-starter. We are also planning to provide the basics of digital marketing during this programme.
Also limited access to commercial technologies available for sale with research and development centres. Often businesses trail when there fail to pick up business opportunities and lack expertise in managing the business. The proposed Market Orientation for FPO’s (Agri and Allied) can be an initiative in this direction to serve as a nodal point where common man will be provided knowledge of selection of their idea of starting an enterprise from the agribusiness opportunities and its establishment and development with post training assistances of accessing technology and establishing business. The programme proposes to make use of the available facilities with School of Management Studies, CUSAT and draw experts from the domain to supply knowledge of technological inputs.
Objective
- Conduct Market Orientation Programme for office bearers/associates of FPOs with a view to familiarize with market survey, premarket surveys, analysis and results.
- Familiarize the potential opportunities in agri business and develop managerial competencies to initiate and manage agribusiness
- To facilitate post training enterprise development by adopting available saleable commercially viable technology available at key research and development institutions.